One Size Fit All…

Have you ever tried on a pair of jeans that were labeled “One Size Fit All?” Did it really fit? Would you eat at a restaurant that had only one item on the menu because the chef believed in the One Size Fit All theory for meals?  So why do we sometimes treat our prospects as if they are all the same?  ?  In my experience the one size fit all approach does not work.  How can we create unique experiences for our customers?  The goal is to provide a unique customer experience for each person we encounter. We are not order takers.  Think about what you can do to set yourself apart from the next leasing professional.  Do you start every tour in the same room? Why not ask the customer which room they spend the most time in- and then start there?   Do you ask about their Pets- take it to the next level, ask the pet name and refer to the pet during the conversation. Invite them to bring back their furry friend.  Do you invite them to the next resident event to get a preview of “life at your community?”  Try this- other companies offer free previews all the time!  Do we ask customers what things are important to them, and then use those items as Hot Buttons to discuss during the sale?  How is your follow-up unique after the person has left your community?  Can you send photos, or a video instead of a boring 4 line email?  Dare to be different!  Dare to be memorable! –   Heather


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