Are You A Great Listener?

Author: Heather Palmer

If you want to be successful when building rapport, you have got to enhance those listening skills! It is absolutely imperative that we are good listeners. This is the case not only for prospects but also residents.  Folks hate repeating information and it is very annoying when a person is obviously waiting for their turn to talk instead if actually listening.  Active listening is a familiar technique in which you are making appropriate eye contact, nodding and even repeating back information to summarize the conversation to let the person know you were listening to them.  This is definitely a skill which is necessary in the multifamily industry.   When you are listening you can gauge what a resident/ prospect wants in addition to what is implied during their communication.  Limit the distractions in your environment as much as possible- especially when on the phone.- Heather


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